Approach secures hat trick of Yorkshire-based clients

Yorkshire PR and social media agency Approach is celebrating after three new client wins in three months.

The multi-award winning team has been awarded contracts with Skipton’s Whitakers Chocolates, Ilkley-based payroll card service OnePay and Leeds property solutions provider Eco IPS.

The hat trick of Yorkshire business wins boosts the team’s 2017 new client wins to a total of six since January in a year which has also seen the team celebrate two award wins and four further award shortlistings.

“It’s been an unprecedented year for the Approach team’s growth which has also seen two new members of staff join since February,” says founder and managing director Suzanne Watson, who moved the business from Bradford to Ilkley in 2012.

“While our client base spans the UK and overseas businesses, it’s fantastic that all of our latest contracts are with businesses quite literally on our doorstep. OnePay is one of Ilkley’s – and Yorkshire’s – best kept secrets, a business which itself provides employment to almost 50 staff and delivers financial services which support some of the UK’s biggest employers and recruitment agencies.

“Whitakers Chocolates is an established Yorkshire brand and a wonderful family business success story with a new growth agenda and Eco IPS is a team of specialist property advisors who are expanding into new markets and new locations. Each offers very different communications briefs and challenges and we are looking forward to applying our strategic PR and social media expertise to them all.”

Approach was established in 2001, has more than 25 business and industry awards and is in the running for three more Chartered Institute of Public Relations awards: Outstanding Small Consultancy, Regional Campaign of the Year and Community Relations of the Year.

William Whitaker, managing director of Whitakers Chocolates, added: “Approach’s passion for what they do was clear from the outset and that sits well with our own company ethos. They really took the time to understand the business and our objectives. This is an exciting time for Whitakers as we concentrate on our personalised offering and we’re looking forward to what we’re going to achieve together in the next 12 months.”

Based on The Grove in Ilkley, Approach specialises in media relations, social media, b2b and b2c public relations and event and campaign management for clients including Airedale Chemical, Acorn Stairlifts, United Carpets & Beds, Durham Distillery, Kirkgate Shopping and Autochair.