Barratt kicks off 2018 with 60th anniversary celebrations and a new logo
Local housebuilder Barratt Homes Yorkshire East is celebrating its 60th anniversary this year. To mark the occasion, new market research commissioned by Barratt confirms it as the country’s most recognised and well-known housebuilder.
Barratt was founded by Sir Lawrie Barratt back in 1958 and it has rapidly grown to become the UK’s largest housebuilder, building more than 17,300 homes last year. Over the past 60 years, it has built in total 450,000 houses, helping some 2.8 million families make their home.
As part of its 60th-anniversary celebrations, the company commissioned new research, which asked people which housebuilder first came to mind. The results clearly show Barratt as the most recognised housebuilder with 19% of all the answers, nearly double its nearest competitor.
The housebuilder is also planning a major new marketing campaign throughout 2018 with a special 60th-anniversary logo, new advertising, leaflets, web pages and signage to appear across its developments in York, including its Meadow Fields development in Boroughbridge
Research conducted by Morar HPI, asking 918 recent buyers or those in the market ‘who is the first housing developer that comes to mind?’ – November 2017