First Bradford Partners With Local Literature Festival

First Bradford has partnered with the Bradford Literature Festival to provide accessible transport, as well as an exciting Harry Potter on-board experience to help encourage more young people to attend the local event.

The local bus operator is keen to ensure as many people as possible have the chance to attend this year’s Bradford Literature Festival and so will be providing discounted bus tickets for visitors to the festival. First Bradford will also have the Bradford “Knight Bus” on display on Sunday 8th July. The exterior of the bus will remain the same to us-mere-muggles, but on-board storytellers will transport visitors to the wizarding world of Harry Potter, once on-board.

Hailed as one of the most inspirational festivals in the UK, Bradford Literature Festival (BLF) is the place to be from 29th June – 8th July. With more than 500 speakers and 400 events packed into iconic venues across 10 days, the festival celebrates the written and spoken word in all its wonderful forms, from poetry to politics, comics to comedy. Every year BLF invites world-renowned authors, poets, musicians and artists to visit Bradford and share their expertise and passions with inclusive, diverse audiences.

Speaking about the partnership, Oliver Howarth, Operations Director for First Bradford, said: “We’re proud to be partnering with the Bradford Literature Festival this year as we aim to transport as many young people to the festival than ever before. Young people are at the heart of everything that we do and as well as offering discounted mTickets for the festival, we are also transforming one of our buses into a Harry Potter experience. The original Knight Bus is a purple triple-decker that assists stranded individuals of the wizarding community through public transportation and we will bring to life the Knight Bus experience, through on-board storytellers. Whilst on-board, visitors will be greeted by the conductor of the bus, Stan Shunpike and will be “transported” into the wizarding world.”

Syima Aslam, Festival Director for Bradford Literature Festival, adds: “We are delighted that First Bradford has joined us this year as a festival Travel Partner. This is particularly fantastic news for us as it truly opens the festival up to families across the city, and to our young people. We know that funding travel can be difficult, especially for those on low-incomes or in other difficult circumstances, and we hope that this partnership will enable people to visit our events and make the most of everything we have on offer.

“Our ethical pricing structure means that we offer free tickets to as many people as possible each year, including refugees and asylum seekers and anybody living in social housing or in receipt of benefits, as well as discounted tickets to students and senior citizens. We know how important it is to make the festival accessible to everybody so we also programme our Free Family Fun Days in City Park, offering a free day out, full of amazing events, to families across the region, as well as those travelling in.

“The partnership with First Bradford has allowed us to create a ‘Bradford Knight Bus’, a fantastic addition to our Harry Potter day which should have all Potter Heads very excited. Brought to life by our wizarding story-tellers and Bradford’s very own Stan Shunpike, this will be a truly magical experience for families who join us for the festival finale in City Park on July the 8th.”

First Bradford is offering three special tickets for those visiting the festival, these include;

  • 5 people can travel for £4.50, using one weekend day ticket
  • £2.50 return ticket
  • £1 single evening only fare – available from 5pm

For more information about Bradford Literature Festival and how to travel by bus to the events, please visit www.firstgroup.com/bradford

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