hlw Keeble Hawson acts in RCI acquisition of Love Home Swap
hlw Keeble Hawson has represented RCI – a worldwide leader in vacation exchange – on its acquisition of Love Home Swap, one of the world’s largest home exchange programs.
The purchase of the London-based company complements RCI’s existing business, broadens its appeal to a new base of holidaymakers and strengthens its position as a leader within the global alternative holiday accommodation sector.
RCI president, Gordon Gurnik, said: “Since first pioneering the vacation exchange concept more than 40 years ago, RCI has continually found new ways to evolve and grow its own business while also propelling the exchange industry further.
“Through this acquisition we expand the exchange options we offer travelers and strengthen our footprint in key growth markets across the globe.”
As part of the RCI family of brands, Love Home Swap will benefit from the core competencies RCI has developed over the past four decades as the leader in vacation exchange, including inventory management, member marketing and analytics. The company will also enjoy potential access to its portfolio of accommodation options around the world.
With a strong, loyal consumer base, Love Home Swap will continue to run as an independent brand and be marketed separately from RCI. The similarities among these exchange-oriented businesses will allow for greater collaboration between the companies to foster growth and provide future travel benefits to their respective members.
Love Home Swap founder, Debbie Wosskow, will remain on as an advisor to ensure a smooth transition into the RCI family. Ben Wosskow, formerly chief commercial officer, has been appointed to managing director and will oversee the daily operations of the business.
Matt Ainsworth, Mike Hall and Russell Bainbridge from hlw Keeble Hawson’s corporate department advised RCI on the acquisition.
Partner, Matt Ainsworth, said: “We are delighted to have advised RCI on this important strategic acquisition and we wish Love Home Swap every success as part of the RCI family.”