Leeds digital agency Blueclaw appoints new Strategy Director
Larissa Green has joined Blueclaw’s senior management team as Strategy Director, following 10+ years as a global agency and client-side digital performance specialist. Most recently Head of Digital at Carat, Larissa joins the Leeds-based agency to “deliver more award-winning work for our clients, and take performance to new heights”. “In the past seven months our client work has resulted in wins in the SEO, content marketing and PR categories of the European Search Awards, UK Search Awards, Drum Search Awards and Northern Digital Awards,” explains Blueclaw CEO and founder Fergus Clawson. “With Larissa onboard, we’re looking forward to delivering further value for clients, and (of course) building strategies and campaigns that win more global recognition.” A Prolific North Top 50 Digital Agency, Blueclaw was founded in 2006 with a core focus on search marketing. Larissa will guide Blueclaw’s SEO, PPC, Content Marketing, PR, Data, and Design & Development teams. “We were looking for an industry-leading Strategy Director with experience across all of the digital disciplines that we work in; the timing was perfect for Larissa to join the team,” Clawson adds. Blueclaw’s focus for 2018 and 2019 is to consolidate growth in the eCommerce and travel sectors, building on major client wins with firms including Royal Caribbean and Leisure Pass Group.