Visibilis appointed as The Grand Hotel’s digital marketing partner

Leeds based digital agency, Visibilis has been appointed by 5-star hotel The Grand Hotel & Spa, York to manage its digital marketing activity, influencer marketing, digital PR and new website build.

The Grand is the only AA accredited 5-star Hotel in Yorkshire, housed in the Grade II listed iconic former headquarters of the North Eastern Railway Company. Facilities include a luxury vaulted spa and 2 award-winning restaurants.

Visibilis will be responsible for delivering integrated digital PR and digital strategy to increase awareness as well as launching a complete website refresh in line with The Grand’s recent rebranding.

In March, The Grand unveiled its £15 million expansion in which it doubled in size with 100 new rooms and opened its White Rose Executive Lounge. The Grand is a popular wedding venue, spa break destination, meeting space and an ideal spot for a quintessentially English afternoon tea.

Daisy Wolfenden, Managing Director of Visibilis, said: “We are thrilled to have been appointed as The Grand’s digital agency and look forward to ensuring that their outstanding customer experience is consistent through their new website too.

“The whole agency is really excited to be working with such a brilliant local luxury brand.”

Clare Thomas, Marketing Director at The Grand Hotel & Spa, York added: “With our recent expansion and new developments, including the imminent launch of our new website, we’re confident that Visibilis will help us achieve our ambitious growth plans and put The Grand, and York, firmly on the national and international map for luxury accommodation and guest experience.”

Visibilis believe in becoming an integral part of their client’s team as opposed to an isolated supplier, so The Grand can look forward to an intimate and hopefully revolutionary relationship.

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