Vöost boost for York digital marketing firm
Premium Australian vitamin brand VÖOST has selected York digital marketing agency Tailor Made Media to help build its UK market share.
VÖOST provides specifically formulated vitamins and minerals to fit into busy lifestyles via national retailers including Waitrose, Superdrug and Morrisons. Part of the Australian Vitaminhaus brand, the team is looking to attract a share of a growing UK market, and has chosen Tailor Made Media to run its UK digital marketing activity through 2017.
Sally Ellis, VÖOST UK Sales Manager, says, “Right from the start, we had a completely collaborative approach with the team at Tailor Made Media. Friendly, yet professional, they are open to feedback and full of ideas on how we can strategically build our brand presence in the UK.
“There are challenges companies face when growing presence in a new country, this includes understanding cultural differences and guidelines. We have been very pleased with the way the Tailor Made team has picked up the specific guidelines for vitamins that need to be adhered to for the UK. This is hugely important for us from both a brand and an ethical standpoint.”
Tailor Made Media managing director, Sam Risker, says “Since launching VÖOST in Australia, VitaminHaus has taken close to 40% of unit market share from leading brand Berocca and secured a 35% stake in the local market for effervescent vitamins.₁ Our job is to help them do the same here in the UK.
“There’s a real emphasis in the UK on the importance of vitamins, a balanced diet and active lifestyle and yet 70% of people aren’t eating the recommended five – or more – portions of fruit and vegetables a day.₂ VÖOST helps support people to achieve their recommended daily vitamin intake, and that’s the message we’ll be promoting.”
Sam says Tailor Made Media is one of the many UK SMEs seeing an increase in overseas business as a result of a weaker pound. “In addition to VÖOST, we have picked up other brands looking to establish or grow their UK market share or develop a new website, including Korek, a property company based in Dubai,” she says.
Tailor Made Media is a young and fast growing digital marketing agency based at York Science Park, providing website, branding, digital marketing and lead generation services to clients across the UK and overseas in particular across the construction, building products, hotel and food and drink sectors.