Castle Howard appointment to find new Partners for 2019 events programme
Businesses looking for high end events to promote their products and services to potential customers now have a new key name to add to their phone book. York-based Caitlin Hazell has been appointed by Castle Howard to look after partnerships and sponsorship for their 2019 events programme.
Caitlin’s appointment comes as the main tourism season starts at Castle Howard, but her initial focus is very much upon on of the jewel in the historic house’s crown, Castle Howard Proms. The event takes place on Saturday 3 August, followed on Sunday 4 August with a pop spectacular, which it was announced last week will be headlined by Ronan Keating.
“Castle Howard Proms is such an important event in Yorkshire’s social calendar that it is unsurprising brands are keen to share an association. Therefore, part of this role is ascertaining which brands have the right synergy with the event, which organisations will our concert-goers enjoy seeing and interacting with on the evening and which will add something unique to the special night,” says Caitlin. “With opportunities now available across the two evenings of 6,500 proms enthusiasts and hopefully similar numbers of Ronan Keating fans, those businesses involved will reach a wider audience than ever before.”
Chief Executive of Castle Howard John Hoy is delighted with this new approach to sponsorship. “In the past we’ve welcomed requests for commercial partnerships at our key events, but for the first time this year, we’ve put together ready-made and bespoke packages to help us better meet the needs of those looking for exposure for their company at our events. Packages can include an exclusive champagne reception within the house itself, marketing opportunities online, at the event and in the programme,” he adds.
Now in its 28th year, Castle Howard hosts one of the UK’s largest al fresco proms concert outside of Hyde Park. This year promises to be Yorkshire’s biggest and grandest proms. Guest soloists Wynne Evans and Sarah Fox will be joined on stage by the London Gala Orchestra conducted by Stephen Bell.
To find out more information on sponsorship packages available and advertising opportunities, please email firstname.lastname@example.org or call Caitlin on 07847 162534.
Photo credit: Charlotte Graham