Castle Howard is one of the first to launch WeChat and Alipay for Chinese visitors
Castle Howard was one of the first to launch WeChat and Alipay for Chinese visitors. They have worked with Digipanda, a China-focused digital marketing agency to adopt WeChat Pay and Alipay options at the ticket office, cafe, shop and restaurants to enhance experiences for Chinese visitors.
Digipanda also helped Castle Howard to develop a new Chinese language website. Working with Digipanda has allowed us to remain at the forefront of promoting Castle Howard to the Chinese Market. Castle Howard is really pleased to be one of the first attractions in the UK to install WeChat Pay solutions across the estate and we is confident that the new Chinese language website will improve our communication and grow their visitor numbers from China.
Since the new website, 3 colleagues have been to visit China. Castle Howard launched a short term exhibition in February 2019 ‘A celebration of gardens and landscapes’ which was a photographic exhibition comparing the similarities of a typical Chinese garden (Humble Administrator’s Garden in Suzhou) and a typical English one (Castle Howard). Although 12,000 miles apart the two world-famous gardens share many things in common. The close cooperation between Castle Howard and the Humble Administrator’s Garden and the city of Suzhou will be a benefit to each party as they learn from each other and hopefully attract each others visitors. You can read more here: https://www.castlehoward.co.uk/DB/latest-news-2/the-a-celebration-of-gardens-and-landscapes-photographic-exhibition-opens
Castle Howard has recently been shortlisted for a Visit York Award for ‘Innovation in Tourism’ for all of their work with China. The awards are in June.
Castle Howard has also just welcomed Frances Musgrave to the Marketing/Visitor Services Team this week. Frances is Mandarin speaking and will be a great help in marketing to the Chinese audience.