Fingers crossed for coastliner country! Britain’s most scenic bus route shortlisted in uk bus industry’s premier awards
Booming bus route serving Yorkshire’s glorious coast and countryside chosen to compete at industry-wide celebration of talent and innovation
It’s now famous as Britain’s Most Scenic Bus Route – and now the team behind Yorkshire’s booming Coastliner bus service is to compete in the UK bus industry’s biggest awards celebration of excellence and innovation.
The UK Bus Awards recognise and reward the industry’s finest talents and are hotly contested by hundreds of bus operators across the country.
Coastliner’s parent company Transdev is shortlisted in three of the most keenly fought categories in this year’s Awards, with the team at Coastliner lining up to compete in the Sustained Marketing Excellence category, recognising companies with a strong customer focus which have succeeded in getting more people to leave their cars at home and catch the bus.
The high-profile promotion of the Coastliner bus network, linking Leeds and York with the Yorkshire Coast under the message “Welcome to Coastliner Country”, began at the end of 2015 with the launch of the first of a fleet of brand-new twin deck buses featuring bespoke interiors with skylight roofs, family zones, part-leather seats and USB and wireless power for mobile devices.
The service surged further ahead in 2018 when Coastliner was voted Britain’s Most Scenic Bus Route in the first-ever national poll of bus users, with positive media coverage fronted by Coastliner driver Adam Davies seen by millions on TV and in national newspapers. The promotion has helped to attract up to 15 per cent more customers travelling on Coastliner from Leeds and York to the coast.
Transdev CEO Alex Hornby said: “I’m absolutely thrilled to see our great Coastliner team being chosen to compete on the national stage for these prestigious awards, which recognise the great innovation, talent and pride driving our bus industry forward throughout the UK. We’re very proud of Coastliner’s success, and grateful to every single one of our amazing people for all they do to look after the growing number of customers choosing to travel with us.
“I’m also delighted to see our talented people deservedly lined up with the nation’s finest as they continue to deliver amazing customer service here in ‘Coastliner Country’ and right across the North. We’re earning a reputation as one of the UK’s most innovative and successful transport operators, and as ever, our customers are at the heart of everything we do.”
UK Bus Awards Chairman Mark Yexley said: “We’re delighted to see Transdev reach the finals in three categories. Buses play a vital role in helping to improve our environment, and it’s so good to see companies that are truly dedicated to improving air quality across our towns and cities.
“It’s an honour to be able to recognise businesses who consistently show a commitment to encourage more and more people to catch the bus. We wish the team at Transdev the very best of luck in the finals.”
Two more Transdev companies are also on the shortlist for the UK Bus Awards – its ground-breaking electric buses in Harrogate for the Environment Award, and its turnaround of the once-struggling North West bus firm Rosso into a fast-growing business in the Making Buses A Better Choice category.
Transdev’s teams will now head to London for the UK Bus Awards finals, to be held on Tuesday 19 November 2019.