• Yorkshire Business Opportunities
  • Increasing accessibilty for all: victoria leeds and opera north join forces

    Victoria Leeds, which comprises the retail destinations Victoria Quarter and Victoria Gate, has become Opera North’s first Access Ambassador, enabling more people in Leeds to engage with opera and live performance.


    The partnership will see Victoria Leeds supporting Opera North’s dementia friendly performance of La bohème which is being held on Thursday 24 October at Leeds Grand Theatre. This will be the first time a professional opera company in England has staged an opera performance specifically for those living with dementia, together with their families and carers. It builds on research which has shown the many benefits music can have, including improvements in alertness and concentration, increased confidence and social connection, and an enhanced feeling of wellbeing.


    Jo Coburn, General Manager at Victoria Leeds, said:


    “Victoria Leeds is passionate about making a positive impact in the community and we’re delighted to be Opera North’s first Access Ambassador. We’re proud to support such a unique event that will allow those living with dementia to fully immerse themselves in a stunning performance of La bohème that is perfectly tailored to them, enhancing the experience for everyone.”


    The opera will be performed in full and will feature reduced lighting and noise contrast, low level lighting in the auditorium and a relaxed approach to audience members coming and going during the show. There will be a quiet room set aside for those who need it and increased signage to help people navigate their way around a potentially unfamiliar setting. Before the performance, Opera North staff and the La bohème cast will be invited to become Dementia Friends by attending The Alzheimer’s Society’s Dementia Friends information sessions to gain a greater understanding of what it is like to live with dementia. A number of these staff will assist on the day of the performance, working alongside Leeds Grand Theatre front of house staff.


    Opera North will also be holding a Dementia Café project in three settings in Leeds and touring a taster performance with a soprano and an accordion player to community venues across the city, introducing audiences to the music of La bohème alongside a selection of Parisian café songs. A special performance of this show will take place in Victoria Leeds on 12 November as part of Purple Tuesday which seeks to improve the customer experience for disabled people.


    Alice Gilmour, Access Officer at Opera North, said:


    “We are very grateful to Victoria Leeds for their generous support which will enable us to ensure that people living with dementia in Leeds get the opportunity to enjoy opera in an environment tailored to their specific needs. Experiencing live performance is one of life’s greatest pleasures for a lot of people and it is well documented that people with dementia can respond well to music even when other forms of communication are reducing. That’s why dementia friendly performances and our touring community show are such an important part of what we offer.”


    Businesses can find out more about partnership and other opportunities with Opera North at www.operanorth.co.uk/membership-support/ or by emailing natasha.brice@operanorth.co.uk