New team to champion ‘Made in Yorkshire’ food and drink mark

York based marketing and PR company, Intandem Communications, has taken over responsibility for The Yorkshire Mark, a provenance mark for independent food and drink producers in Yorkshire.

Established in 2017 by Debi and Mat Lazenby, The Yorkshire Mark was created to provide food and drink producers across Yorkshire with a single, unifying mark that celebrates their provenance. With consumers becoming increasingly aware, and supportive, of locally sourced produce, members can use the ‘Made in Yorkshire’ brand across all of their product packaging, social media marketing, point of sale and merchandise to show they are proud to be ‘Made in Yorkshire’.

Managed by Debi Lazenby, it has quickly grown to become a community of more than 70 like-minded, high quality independent producers and retailers including York Cocoa House, Colemans Cider Co, Ainsty Ales, Town End Farm Shop & York Gin.

Under the new ownership, the Intandem team has plans to support and expand the ‘YorkshireFam’ with member networking, events and workshops. The team also hope to work with other networks and organisations across the region to collectively champion the food and drink industry.

Mat Lazenby, former director of the Yorkshire Mark Ltd said: “We were thrilled with the response to The Yorkshire Mark, the membership grew quickly in our first year and it became very clear that it needs a larger team behind it, a team that can grow the network across the region and better respond to the needs of the membership. We would like to sincerely thank all those members who have formed the foundation of such a strong network and created a friendly, supportive community of independent food and drink businesses, proudly using the Yorkshire Mark and flying the flag for Yorkshire. We are delighted that Intandem is taking the reins now and look forward to seeing the ‘YorkshireFam’ go from strength to strength.”

Rachel Goddard, Director said: “My roots are in the Agricultural and Food industries and we are very excited to be getting involved to support Yorkshire food and drink producers. There couldn’t be a better time to be shouting about the world class produce which is being grown and made here in Yorkshire.”

Alex Calvert, Manager of the Yorkshire Mark said: “As a Yorkshire farmer’s daughter, Yorkshire food and drink is something I am really passionate about. I’m really looking forward to meeting the members and helping them to spread the ‘Made in Yorkshire’ message far and wide.”

Membership to join the ‘Made in Yorkshire’ family is available for small food and drink businesses for £45 and £95 for large businesses. Partner memberships are also available for organisations who actively support independent food and drink producers.