Pavers shoes and the Pavers foundation teams up with the silver line
Leading UK shoe retailer, Pavers, and its charitable trust, the Pavers Foundation, has teamed up with The Silver Line, a charity set up by Dame Esther Rantzen supporting vulnerable and isolated older people across the UK.
Pavers recently announced the launch of its new partnership and started the collaboration with a £5,000 donation from the Pavers Foundation, to help support The Silver Line’s vital work and services. In addition to the initial donation from the Pavers Foundation, the business is also dedicating an entire shoe show on Pavers TV (Sky Channel 678) to The Silver Line, where 10% of all sales from the show will be donated straight to the charity.
Pavers is one of the UK’s leading shoe retailers, with a focus on comfort, quality and value. The footwear retailer was founded by Catherine Paver in 1971, and remains family owned today. The Pavers Foundation was established in 2018 to share Pavers success through charitable giving to causes close to the hearts of its 1,700-strong employees. Since launching, Pavers and its Foundation has donated over £580,000, including their most recent donation to The Silver Line.
The Silver Line offers human connection every single day and night of the year through the UK’s only 24-hour, free and confidential helpline specifically for vulnerable and isolated older people, which provides information, friendship, advice or just a simple chat whenever needed.
In just 6 years, they have received over 2.5 million calls, from older people all over the UK who have nowhere else to turn to for help and support. Some call simply to say “goodnight”. They may be bereaved, caring for a partner, or housebound due to disability, but all share the intense pain of loneliness.
Callers may also be offered telephone befriending by one of more than 4,500 volunteer Silver Line Friends who call an older person, with whom they have been carefully matched, at the same time every week. Silver Circles are our facilitated group calls for six to eight people akin to a virtual coffee morning. As well as providing a listening ear in a moment of acute loneliness, anxiety or confusion, The Silver Line also aims to reconnect people with their communities where possible, signposting the many and varied services available to support them.
Dame Esther Rantzen, President & Founder of The Silver Line said:
“I am thrilled that Pavers have chosen to support The Silver Line. This means we can continue to provide information, friendship and advice to the thousands of isolated and lonely older people who call our helpline, day and night. In just 6 years, we have become a lifeline to so many older people like Julia who told us:
“The Silver Line has provided me with an ‘anchor’, a friendly voice at the other end of the phone when I feel useless, unwanted and lonely. Sometimes I feel panicky for no real reason. Then I ring Silver Line. I know someone will listen to me”
With your support we will ensure people like Julia will always have somebody to speak to when they need it the most.”
Debbie Paver, Trustee of the Pavers Foundation said:
“What a privilege to be working with The Silver Line and Dame Esther Rantzen. We’re extremely keen to help raise as much awareness as possible for this incredible cause. Our TV Channel provides a friend to our customers directly in their living rooms and that’s why we feel we share much of the same values as The Silver Line, who too are providing friendship to those in need. We are so excited to see what the future holds for this collaboration!”
To learn more about Pavers, visit: www.pavers.co.uk, for information on the Pavers Foundation, visit: www.paversfoundation.co.uk, and for more information on The Silver Line and to donate: www.thesilverline.org.uk.