Royal Armouries announces new brand partnership

Royal Armouries, the national museum of arms and armour, are proud to announce two new partnerships following their decision to take their brand licensing programme back in house. The museum has teamed up with two creative and innovative companies to produce bespoke products influenced by the museum’s unique collection, due to launch later this year.

Working with Alison Hardcastle, stationery company and design studio, Royal Armouries are excited to produce their first ever card range inspired by the pageantry, patterns and medieval chivalry on display at the museum in Leeds. Designed and printed in Yorkshire, Alison’s eye for detail and creativity emulates the collection which demonstrates craftsmanship and design at its finest.

To commemorate the 500th anniversary since the Field of Cloth of Gold, the most spectacular tournaments held between Henry VIII and Francis I of France, the Royal Armouries has teamed up with Timberkits, makers of wooden automata to create a moving postcard of the famous scene from this anniversary. Based in the heart of Wales, this family led business cater to customers all over the world and following their appearance on the BBC show Dragons Den, they now have their very own dragon on board!

Jacob Bishop, Licensing Officer at the Royal Armouries said, ‘It has been fantastic to work with Alison Hardcastle and Sarah Reast (Timberkits) on the recent licensing deals to create a range of exciting new products. As the national museum of arms and armour, traditionally the Royal Armouries collection has been applied to inspire historic replicas. However, since we have taken our licencing programme back in house from Oct 2019, we hope these two deals kick start a new era for the Royal Armouries licensing programme. Showcasing how our world-famous collection can be applied to a wide range of innovative products.’

All products will be available in the museum gift shop, online and in retailers nationwide and proceeds will help support the work of the museum.

Email licensing@armouries.org.uk if you would like to find out more about licensing opportunities.

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