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  • Small Business joins Northern Powerhouse to promote role of SMEs in regional economy

    Business development agency, Blueberry Marketing Solutions, are proud to announce they have become a Northern Powerhouse partner. This will see them strengthen their involvement in promoting the North of England as a global competitor for securing investment, businesses and talent.

    The Northern Powerhouse is a government initiative aimed at establishing the northern economy as global leader with a flourishing private sector and a highly skilled population. As a northern based company, Blueberry Marketing are championing the role small businesses play in building the regional economy.

    Faresh Maisuria, Managing Director, commented: “With 71.5% of businesses across the North of England being an SME, it is crucial that they are represented in driving growth and shaping our region as we move forward. By becoming a Northern Powerhouse partner, we are proud to be one of the many voices for small businesses and are passionate about doing the role justice. We believe it is crucial that SMEs play a key role in securing the North as a leader for the creative and digital sector.”

    Faresh continued: “Our commitment to representing small businesses includes being members of the Small Business Charter which saw us attend the Summer Reception at the House of Lords recently. They aim to strengthen the role business schools play in supporting small businesses, local economies and student entrepreneurship. As we are partners of the Government’s Northern Powerhouse Programme, this will see us continue to strive to lay the path for success and support other growing businesses.”

    Minister for the Northern Powerhouse, Jake Berry MP, said:

    “I’m delighted to see another great northern-based business join our growing network of Northern Powerhouse Partners.

    “Supporting SMEs is integral to rebalancing the economy so it works for everyone. I’m looking forward to seeing the contribution of Blueberry Marketing Solutions to the Northern Powerhouse economy as they support SME businesses throughout the North to expand and thrive.”

    Blueberry Marketing is a business development agency based with offices in Leeds and Manchester, helping clients from the public and private sector reach their business development objectives through B2B direct marketing. Blueberry are enhancing the way telemarketing is delivered by integrating digital processes to engage B2B audiences effectively. Working across the public and private sector they deliver across three core services; B2B marketing data, business engagement and market research. Some of their clients include Department for International Trade, London South Bank University and First Group. Blueberry Marketing’s team has grown by 50% over the last three years following a move to grow their expertise in the public sector and expanding their client projects into marketing automation, content and creative. For more information, please visit https://blueberryms.co.uk/.

    About The Northern Powerhouse

    The Northern Powerhouse is government’s vision for a super-connected, globally-competitive northern economy with a flourishing private sector, a highly-skilled population, and world-renowned civic and business leadership.

    The Northern Powerhouse Partners Programme is an important part of creating the Northern Powerhouse.

    The Government is building a network of partners who all believe strongly in the economic potential of the North and support the need for a combined effort by government and business to realise that potential.

    Prospective partners can email NorthernPowerhouse@communities.gov.uk for more information about the Partner Programme and how to apply.

    About Blueberry Marketing Solutions

    Blueberry Marketing are a B2B multi-channel direct marketing agency who specialise in business development and engagement campaigns for public, private and third sector organisations. Blueberry deliver across three core service strands; data, engage and research. Encompassing telemarketing and marketing automation with content and creative, Blueberry tie together their direct marketing services with effective communication strategies and deliver a multi-channel engagement campaigns across the public and private sector.

    Blueberry act as a professional and knowledgeable resource which they can pull on to generate leads, build their sales pipeline and bridge the gap between their sales and marketing functions. Blueberry also provide a wide range of data services, including data cleansing, enhancement, profiling and purchasing. Finally, they offer market research services, from customer satisfaction surveys, market testing, feasibility studies and programme evaluation research.

    For further information regarding this piece, please contact: Aisling Molloy at Blueberry Marketing Solutions, aisling@blueberryms.co.uk or on 0113 487 7013.

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